If you enjoy listening to music, you probably enjoy listening to
the radio. Regardless of age, gender, ethnicity or sexuality, the radio is and always
will be thought of as one of the most popular and accessible sources of
entertainment in the 21st century.
Pop princess Rihanna quite rightly states in Capital FM’s latest
advertising campaign that it actually stands as “the middleman” between a
musician and their fans. The radio offers listeners the opportunity to discover
new music and reminisce with the old. It offers the chance to explore different
genres and grasp a true sense of what you enjoy and what you don’t. It offers an escape from reality, a fast ticket to freedom far away from the
stress and troubles of our day to day lives. (Too deep? I’m an English student,
unfortunately that’s the way my mind works).
It is for this reason that I question the motives behind The BBC
Trust’s new scheme to drive out the older, long-time lovers of popular UK
radio station Radio 1 in order to lower the age of the average listener, which
was last year revealed to be 32. As a result, the BBC have been working
tirelessly to attract a much younger audience of 15-29 year olds, bringing in an
array of new, younger presenters, including T4’s Jameela Jamil and YouTube
sensations Dan Howell and Phil Lester.
Change can sometimes be a good thing, and if the BBC station wants
to change, they have every right to.
However, surely the true purpose of radio shouldn't be about branding,
labelling or maintaining a ‘cool’ and young image and reputation. Primarily, it
is the music which is more important, regardless of who is listening to it. Why
should your music taste rely upon how long you've been on the planet? If a 78
year old Grandmother enjoys singing along to BeyoncĂ© on Radio 1 while she’s
knitting this year’s collection of Christmas jumpers, she has just as much
right as any teenager who’s listening while they’re doing their homework. The
BBC is a tax-funded service; if the British public are the ones paying the
license fee, they should be able to tune into anything they choose to.
Radio 1 might be struggling with their ongoing battle to cut their
older audience, but with veteran DJ’s such as Annie Nightingale, Pete Tong and Tim Westwood still on the air, they’re blatantly shooting themselves in the foot. Combined,
these three have a career spanning nearly 100 years at Radio 1, which just goes
to prove that you don’t need to be young to appreciate new music.
Regardless of where the station is steered next, it would be an understatement to say that Radio 1 Controller
Ben Cooper has a monumental task on his hands, though he's clearly only a puppet with the suits above pulling the strings.
Would the circumstances be any different if Andy
Parfitt, who left the station in 2011, were still in charge?
Perhaps not.
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